The Client
Toast is an event entertainment company specialising in weddings, parties and corporate events. They offer the full range of services from live acts, DJ's, lighting etc.
Based in Sussex they have a wealth of experience in the music industry so not only do they have a large roster of musicians and DJ's they work with but they also know a thing or two about all the behind the scenes technology required to put on a memorable event.
Arc was briefed to take Toast's clean new brand and develop a Craft CMS website.
Our designs were to include new assets such as the 'A' with it's sharp linear pattern. New colours were chosen to emphasise the departure from their previous visual identity in order to appeal to a wider audience of prospective clients.
User-journey's were refined so that customers could easily put together their dream event, selecting the appropriate entertainment packages and more.
The resulting website really comes alive in showcasing all that Toast can take care of when it comes to post-pandemic events!
